Organisation Profile

BAT is a leading, multi-category consumer goods business with a purpose is to build ‘A Better Tomorrow’ by reducing the business’s health impact through offering a greater choice of enjoyable and less risky products for consumers. BAT’s ambition is to increasingly transition revenues from cigarettes to non-combustible products over time. BAT employs over 53,000 people, operating in over 180 countries, with factories in 43. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of potentially reduced-risk products.