News

Cadbury and the Fairtrade Foundation today announced plans to achieve Fairtrade certification for Cadbury Dairy Milk, the nation’s top selling chocolate bar, by end of Summer 2009. This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.

Cadbury Chief Executive, Todd Stitzer, says, “This is an historic moment for our company. I am proud that the nation’s favourite chocolate bar will display the FAIRTRADE Mark. I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in. We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities, and create a sustainable supply of high quality cocoa for Cadbury.”

“Cadbury’s commitment is breakthrough news for the farmers in Ghana who are very excited that they will be able to sell more of their cocoa as Fairtrade, bringing greater benefits to their communities,” says Harriet Lamb, Chief Executive of the Fairtrade Foundation. “We’re delighted to have the opportunity to certify Cadbury Dairy Milk, enabling all those who buy it to make a real difference for cocoa farmers with every purchase. This certainly sets a new standard for the mainstream chocolate industry.”

The move, which also includes Cadbury’s hot chocolate beverage, marks the first anniversary of the Cadbury Cocoa Partnership (CCP), a historic initiative in which Cadbury is investing £45 million over the next ten years to secure the sustainable socio-economic future of cocoa farming in Ghana, India, Indonesia and the Caribbean where the cocoa farming industry is facing increasing challenges.

The company has committed to the Fairtrade certification of Cadbury Dairy Milk for the whole of the British and Irish markets. The move will mean that the millions of Cadbury Dairy Milk consumers will be able to enjoy Fairtrade ingredients in their favourite chocolate bar, while the taste stays the same. Ghanaian cocoa is recognised as the highest quality cocoa on the market, and the cocoa beans used in Cadbury chocolate across the UK and Ireland – including Cadbury Dairy Milk – are sourced from Ghanaian farmers.

For more information see: www.cadbury.com

Posted on March 04, 2009 at 09:12am.