Chevrolet has begun to put large eco-labels on the windows of its new vehicles.
The American car maker, owned by General Motors, will stick the new ĎEcologicí
labels on to all cars and trucks to be sold in US dealerships. The move is designed to heighten awareness among consumers and to trumpet the companyís efforts to reduce the environmental impacts of its products.
Chevrolet has unveiled the first specially designed label on its 2012 Chevrolet Sonic car, and plans to extend the initiative to all models throughout the rest of 2012 and into 2013. It claims this will make it the first automotive brand to include a label of this kind on all its vehicles, which include large trucks and SUVs.
Each label, which will virtually cover the rear driver-side window of a car, contains information on fuel-saving technologies, recyclability, and efforts to reduce the environmental footprint of the carís manufacturing process.
All claims on the sticker will be verified by the sustainability consultancy Two Tomorrows, using evidence from third parties such as the US Environmental Protection Agency and certification bodies, Chevroletís data from manufacturing facilities, and inspections at production plants.
The label campaign will be backed up with a website that includes more background information.